The Hopster team is a high-caliber group of energetic thinkers and creators that thrive on solving the toughest problems together. Start-up veterans, the founders have successfully founded and sold three Internet companies in the past 10+ years, including Jellyfish.com to Microsoft in 2006, and continue to disrupt business models with creative, new solutions.
Brian is a serial entrepreneur who loves to bring new business models to market, build passionate teams, and deliver value to end consumers. Brian has founded and sold three different companies in the online space, generating nearly $100 million of shareholder value in the process. Brian is the Chief Executive Officer at Hopster where he brings his passion, excitement and expertise to the CPG industry. At work, he loves to motivate and lead teams around a shared goal. He rarely sits at his desk. At home, he has a fantastic wife and two kids.View more...
Brian was born in Wisconsin and attended the University of Wisconsin-Madison. For over 15 years, he has used the Internet as a platform to start up and grow companies with new, disruptive value propositions. His first start-up was a company called BizFilings, which he co-founded in 1996. As the company’s President and CEO, he grew Business Filings from a business concept into the Internet’s leading Incorporation Services Company, without any outside capital investment. In 2002, he led and negotiated the private sale of the company to the global publishing company Wolters Kluwer.
He co-founded his second start up, NameProtect.com, with Mark McGuire in 1997. A vertical search engine company, NameProtect provided trademark research and digital brand protection services to a diverse and global customer base. The company was purchased by Corporation Services Company in a private transaction that was finalized in April, 2007.
Brian’s third start-up, Jellyfish.com, was also co-founded with Mark McGuire in June 2006. The Jellyfish.com shopping search engine which introduced a new form of online advertising into the search market was sold to Microsoft Corporation in October, 2007 to serve as the framework for Microsoft Bing Shopping. After the sale, he stayed on at Microsoft as General Manager of Social Commerce, but he couldn’t resist the call of the start-up world once again decided to start another company - Alice.com. Brian is a co-founder of Alice.com with Mark McGuire and served as the company CEO for 4 years.
Brian also sits on the board of a NASDAQ traded software company - Sonic Foundry. (SOFO).View less...
Craig Andler is a Co-Founder and President of Hopster, where he is responsible for leading Client Services and Business Development activities. Craig has extensive experience in the online marketing arena, especially in eCommerce and the CPG industry. He previously co-founded Alice.com and led Advertising Services at Jellyfish.com. Craig holds an MBA and B.S in Mechanical Engineering from the University of Wisconsin-Madison. Craig is a native of Green Bay, Wisconsin but does NOT have Green Bay Packer season tickets. Outside of the office, Craig is almost always watching his two boys play sports and daydreaming about his next great outdoor adventure.
Keith McClelland is Chief Technology Officer at Hopster and has over 15 years of experience building technology teams from the ground up for a number of successful internet startups. He has repeatedly been one of the first technology hires and is responsible for forming teams focused on quality, execution and rapid iteration. Prior to Hopster, Keith held leadership positions at Alice.com, Jellyfish, Microsoft, Electronic Data Systems Corp. (EDS) and NameProtect Inc. His technical background focuses on architecting, leading and executing large-scale enterprise software development projects. Keith is a graduate of Boston University where he earned his Bachelor's degree in Electrical Engineering.
As the Vice President of Sales, Corey Murphy brings a track record of high performing sales and leadership results to Hopster. Corey joined the Alice.com team in 2009 to build partnerships with hundreds of CPG brands, selling direct-to-consumer storefronts, digital couponing, and sampling campaigns. Corey brings over 10 years of sales and operational experience leading cross-functional teams within category leading franchise organizations. A constant learner, Corey holds skill certifications in interviewing, coaching, leading situationally, problem solving, and selling. Corey is also a graduate of the University of Wisconsin-Madison and stays busy attempting to keep his twin boys from mauling each other daily.
Doug Hof leads Hopster's creative department with a compelling background in illustration and web design. He transitioned from Senior Web Designer at the University of Wisconsin Hospital and Clinics to Hopster in March of 2012. As a University of Iowa graduate, Doug has been professionally involved with graphic design for the past 10 years; focusing primarily on User Interface Design. Moonlighting as a freelance designer, Doug has built web sites and mobile apps for a magnitude of companies and non-profits. In his spare time you’ll find him dabbling in photography, distance running and snowboarding.
Tyler Kattre made the transition to Hopster from a large insurance company. He's excited to bring big company experience into the start-up company environment. In his previous roles, he has been responsible for the fiscal oversight of business lines with multi-millon dollar annual revenues, as well as managing client relationships. Beyond financial analysis, Tyler also likes to focus on process optimization, driving efficiency within business operations. Away from work, he loves spending time with his wife and two young children, and anxiously awaits the time when he no longer has to change his kids' diapers. Tyler holds an MBA from the University of Wisconsin-Madison.