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2013 Press

Hopster Has Awarded Over 100 Million Points to Boost Coupons

The Internet Platform that Combines Coupons and Engagements Has Awarded Over 100MM Points to Its Member Base in Less Than One Year.

Madison, WI (December 3, 2013) - Hopster (www.hopster.com), one of the leading grocery coupon providers on the Internet, and the only coupon platform that rewards consumers for engaging directly with their favorite CPG brands, has awarded over 100 million points to its consumer base.

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"We're extremely proud," says Brian Wiegand, CEO of Hopster, "by using our platform consumers are savings hundreds of thousands of dollars on their every day grocery purchases."

At Hopster, points are awarded to consumers for completing simple activities such as Liking a brand on Facebook, watching videos or taking a poll. Those points are then used to "boost" or dynamically increase the value of each coupon, turning Hopster coupons into some of the highest-value coupons on the web.

"Awarding points is one of the things that makes Hopster different from the other coupon providers," Wiegand points out. "It reflects one of our most important beliefs: that consumers deserve to be rewarded for engaging with their favorite brands, and brands have a basic need to understand their consumer better and get deep consumer insights. Our points platform is a new form of currency that allows brands to exchange rich, targeted savings for deeper relationships with individual shoppers."

The Hopster.com website is a relationship building platform designed to get consumers to interact directly with brands. Hopster marries brand presence, grocery coupons and engagements making it easy for consumers to earn points that they use to create personalized, high-value grocery coupons that can be used any place that accepts coupons.

About Hopster:
Hopster, one of the leading providers of grocery coupons on the Internet, helps CPG brands drive measurable online engagement to deliver household-level consumer insights. By using personalized coupons, Hopster helps CPG brands deliver targeted promotions to drive more meaningful, individual relationships and more profitable shopping results. For consumers, Hopster is the premiere coupon site that allows you to get more value out of your coupons. Hopster was co-founded by a veteran team, including serial entrepreneur, Brian Wiegand, who has founded, brought to market and sold multiple companies. Hopster is headquartered in Madison, Wisconsin. Learn more at www.hopster.com.

Media Contact:
Marc Glazer
Hopster, Inc.

608-833-9871

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Hopster Boosts Digital Experience, Engaging
 Consumers with Brands They Love

New Platform Promises to Bring Consumers and CPGs Closer Together Than Ever Before

Madison, WI (November 5, 2013) - Hopster (www.hopster.com), the premiere digital experience that enables consumers to engage with leading brands and boost the value of their grocery coupons has launched a new digital platform dedicated to improving direct relationships between consumers and Consumer Package Goods (CPG) brands.

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"CPG Brands are now more than ever searching for ways to get to one-to-one relationships with their consumers," says Brian Wiegand, CEO of Hopster, "With Hopster, brands are now able to identify consumers and gather purchase data at a household level. This allows brand marketers to generate efficient marketing strategies to drive repeat purchase, cross promotion and build loyalty."

Hopster.com is designed to create deeper relationships directly between consumers and brands. The upgraded digital platform marries brand presence, grocery coupons and engagements in a completely different way than any other coupon site.

At Hopster "boostable" grocery coupons are the draw—consumers earn points that can be used to increase or "boost" the value of their coupons. The more they interact with brands, the more they save, and the more relevant and personalized the experience becomes. The site also features higher-value Locked Coupons that can be unlocked when consumers complete multiple brand engagements and purchases.

For brands, a captive consumer set is encouraged to engage in activities that award points for sharing data. Hopster's closed loop redemption process puts digital advertising dollars to work to track performance and capture purchase behavior analytics. "For some brands we are seeing redemption rates as high as 65%," notes Wiegand. The engagement data, along with any purchase and redemption data is made available to brands to help them better understand, identify and connect with those consumers. These analytics help brands become deeper, more efficient direct marketers.

"Extending the interaction beyond what to buy or how to save creates real consumer-brand relationships. We set out to deliver a more viable exchange of value," adds Wiegand.

About Hopster:
Hopster, the digital experience that helps CPG brands convert coupons into relationships that drive consumer engagement, targeted trial, brand loyalty and advocacy. By closing the coupon redemption loop, Hopster helps CPG brands deliver targeted promotions to drive more meaningful, personalized relationships and more profitable shopping results. For consumers, Hopster is the premiere coupon site that allows you to get more value out of your coupons. By simply participating in activities you already do, you'll earn points that help you boost the value of your coupons. No other site allows you to rack in the savings like Hopster. Hopster was co-founded by a veteran team, including serial entrepreneur, Brian Wiegand, who has founded, brought to market and sold multiple companies. Hopster is headquartered in Madison, Wisconsin. Learn more at www.hopster.com.

Media Contact:
Marc Glazer
Hopster, Inc.

608-833-9871

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Hopster Hires Customer Experience Veteran as Vice President of Marketing

Marc Glazer Joins Hopster's Leadership Team to Bolster Brand Awareness

Madison, WI (September 24, 2013) - Hopster (www.hopster.com), the premiere coupon site that pairs big brand savings with powerful engagements, today announced the addition of Marc Glazer as the company's new vice president of Marketing. Glazer brings more than 20 years of experience optimizing brand marketing and customer engagement for companies including Verizon, Trek Bicycles and TGIFriday's. Specializing in marketing, advertising, brand and digital strategy, and loyalty, Glazer joins Hopster to design effective message and marketing strategies across all channels, formats and media and help build world-class products.

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"We are excited to have Marc here, he understands the power of what we are setting out to do: when coupons are combined with engagement, they become a powerful way to identify, activate and retain consumers," says Brian Wiegand CEO of Hopster. "His ability to help position us as a data-driven company dedicated to delivering on 1:1 relationship building for CPGs, rather than simply being perceived as promotions company, while also amplifying all of our B2B and B2C marketing efforts is truly huge win for Hopster."

A veteran in understanding the voice of the customer, Glazer served as the vice president of brand loyalty for Kobie Marketing – leading creative agency services for companies such as Verizon, and TGIFriday's. Before that Glazer was copy director of Hanson Dodge Creative – providing creative direction and branding strategies for companies including Trek Bicycles, Johnson Outdoor brands, Thule and Wilson Sporting Goods.

Prior to this, Glazer served in senior positions at Eddie Bauer and The Swiss Colony. His personal portfolio of communications work extends across a variety of vertical markets, including retail, active lifestyle, financial services, health care and consumer products. Glazer holds a BA from the University of Wisconsin-Madison.

About Hopster:
Hopster, the digital experience that helps CPG brands convert coupons into relationships driving consumer engagement, targeted trial, brand loyalty and advocacy. By closing the coupon redemption loop, Hopster helps CPG brands deliver targeted promotions to drive more meaningful, personalized relationships and more profitable shopping results. Brands such as Endust, Dingo, Sunsweet and Ella's Kitchen are already seeing ROI from Hopster. For consumers, Hopster is the premiere coupon site that allows you to get more value out of your coupons. By simply engaging in activities you already do, you'll earn points that help you boost the value of your coupons. No other site allows you to rack in the savings like Hopster. Hopster was founded by Brian Wiegand, a serial entrepreneur who previously co-founded Alice.com, JellyFish (acquired by Microsoft), BizFilings (acquired by Wolters Kluwer) and NameProtect (acquired by Corporation Services Company). Hopster is headquartered in Madison, Wisconsin. Learn more at www.hopster.com.

Media Contact:
Alia Dudum
Atomic PR for Hopster, Inc.

415-593-1400

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Hopster Moves the Sunday Coupon Circular to Pinterest, Offering a New Way to Discover Coupon Offers

Leveraging the Popular Social Network, Pinterest, Hopster Makes it Easier for Brands and Shoppers to Connect Online

Madison, WI (September 6, 2013) - Hopster (www.hopster.com) today launches a unique new way for brands to promote their coupon offers by taking the Sunday Circular concept to Pinterest. With declining readership of the newspaper, brands can capture more shopper engagement with their coupon offers on Hopster's newly created Coupon Pin Board on Pinterest. Hopster allows brands to feature their high-quality graphics alongside their coupon offers, similar to the traditional free standing insert (FSI). But using Hopster's platform, each coupon is uniquely coded to the individual, which means these coupons can promote fraud-free sharing in a way that is not possible with paper inserts.

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Pinterest has evolved into a popular social network and more savvy marketing departments are turning to the visual digital platform to connect with their best targets. On Pinterest, shoppers will be able to see all of Hopster's hosted coupons to see which offers are available. There, they can link off to the printable coupon and re-pin their favorite offers so they can access the coupon link quickly next time they need to make a purchase. Plus, their followers can share in the savings when they see their follower's pinned coupon in their Pinterest feed.

"The traditional FSI has consistently been a go-to mass market way for brands to reach shoppers in the past, but the media platform is completely un-targeted. Pinterest seemed like a no-brainer because it is all about pinning great visual content that you've discovered and want to access again later or share with your friends and followers." said Brian Wiegand, co-founder and CEO of Hopster.

Every day Hopster offers hundreds of dollars in savings and the chance for shoppers to maximize discounts on many popular brands and household products. In addition, shoppers can be rewarded with deeper discounts and highly personalized savings, for completing activities they likely will do anyway, like telling friends, engaging in social media and staying loyal to favorite brands - the more activities completed, the bigger the coupon values grow; they call it Coupon Boosting.

To access Hopster's Coupon Pin Board on Pinterest, visit http://www.pinterest.com/hopsterinc. Learn more about Hopster at https://www.hopster.com/

About Hopster:
Hopster is digital media platform that uses coupons to drive individual shopper behaviors for brand partners. By closing the coupon redemption loop, Hopster helps CPG brands deliver targeted promotions to drive more profitable shopping behaviors. Hopster was created by a team of experienced entrepreneurs and was founded by Brian Wiegand, a serial entrepreneur who previously co-founded Alice.com, JellyFish (acquired by Microsoft), BizFilings (acquired by Wolters Kluwer) and NameProtect (acquired by Corporation Services Company).

Media Contact:
Erin Lumley
Atomic PR for Hopster, Inc.

925-899-1355

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Hopster Vows to Save Double Coupon Day

As Big Grocers Move to Kill this Coveted Event, the Digital Promotional Engagement Company is Breathing New Life Into Double Couponing, Wednesday, August 28th

Madison, WI (August 28, 2013) - Hopster (www.hopster.com), the only site that pairs coupons and engagement for extra savings, is bringing the Double Coupon back in a big way. Starting today, Hopster will increase the worth of its high-value, print-at-home coupons for beloved brands like World's Best Cat Litter, Pompeian, Sunsweet and Ella's Kitchen-making them all worth $1.00 or more.

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"Double coupons used to be a wonderful service grocers offered their customers, as a way to thank them for their patronage - but now we're seeing more and more chains eliminate this service, as they watch out for their bottom line. At Hopster we're just crazy enough to save Double Coupon Day and put the power of savings back in the hands of shoppers - who are demanding it back," said Brian Wiegand, co-founder and CEO of Hopster. "We believe strongly in the brands that we work with, and are eager for shoppers to discover their products. So we're putting our money where our mouth is by funding the Doubling ourselves. It's the least we can do for the brands we serve and their massive shopper base."

Hopster coupons with a face value under $1.00 will be doubled and those $1.00 or more will be worth an additional 50 cents (something very few grocers - if any - ever did). With nearly 100 coupons available to print, that adds up to a lot of savings! In order to receive the extra savings, coupons have to be printed on August 28th, but can be redeemed anytime in the next 30 days.

Every day Hopster offers hundreds of dollars in savings and the chance for shoppers to maximize discounts on many popular brands and household products. In addition, shoppers can be rewarded with deeper discounts and highly personalized savings, for completing activities they likely will do anyway, like telling friends, engaging in social media and staying loyal to favorite brands - the more activities completed, the bigger the coupon values grow; they call it Coupon Boosting.

To learn more about Hopster events like Double Coupon Day, and also get started on the savings fun, visit Hopster at www.hopster.com/.

About Hopster:
Hopster is digital media platform that uses coupons to drive individual shopper behaviors for brand partners. By closing the coupon redemption loop, Hopster helps CPG brands deliver targeted promotions to drive more profitable shopping behaviors. Hopster was created by a team of experienced entrepreneurs and was founded by Brian Wiegand, a serial entrepreneur who previously co-founded Alice.com, JellyFish (acquired by Microsoft), BizFilings (acquired by Wolters Kluwer) and NameProtect (acquired by Corporation Services Company). Hopster is headquartered in Madison, Wisconsin. Learn more at www.hopster.com.

Media Contact:
Erin Lumley
Atomic PR for Hopster, Inc.

925-899-1355

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Hopster Launches Coupon "Boosting" to Help Shoppers Save More on Groceries Through Personalized Savings

Now There is a Way to Increase Print-at-Home Coupon Values Through Brand Interactions, Social Media Activity and Purchases

Madison, WI (June 11, 2013) - Hopster (www.hopster.com) today introduces boosting to the coupon world, a new way to customize and increase print-at-home coupon values. With hundreds of dollars in savings available and the chance for shoppers to maximize discounts on the brands and household products they love, Hopster is the first couponing site to infuse a game-like experience to increase savings.

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To be rewarded through Hopster with deeper discounts and highly personalized savings, shoppers complete activities they'd likely do anyway, like telling friends, engaging in social media and staying loyal to favorite brands - the more activities completed, the bigger the coupon denominations can grow.

"Today's coupons are all the same - every consumer receives the exact same offer, regardless of how much they love and shop the brand, or how it fits into their lifestyle. With Hopster's boosting feature, the more you engage with a brand, the more you save" said Brian Wiegand, co-founder and CEO of Hopster.

    On Hopster, shoppers can gain more control over how much they save on grocery trips with coupons. Here's how it works:

  • Shoppers earn points by completing any one of the more than 50 activities available, such as "Liking" a brand on Facebook, watching a video or taking a poll

  • Hopster points are applied to "boost" coupon values

  • The exclusively created, high-value coupon can be redeemed at any retailer that accepts manufacturer coupons.

To get started on the savings fun, visit Hopster at www.hopster.com

About Hopster:
Hopster is digital media platform that uses coupons to drive individual shopper behaviors for brand partners. By closing the coupon redemption loop, Hopster helps CPG brands deliver targeted promotions to drive more profitable shopping behaviors. Hopster was created by a team of experienced entrepreneurs and was founded by Brian Wiegand, a serial entrepreneur who previously co-founded Alice.com, JellyFish (acquired by Microsoft), BizFilings (acquired by Wolters Kluwer) and NameProtect (acquired by Corporation Services Company). Hopster is headquartered in Madison, Wisconsin. Learn more at www.hopster.com.

Media Contact:
Katie Conroy
Atomic PR for Hopster, Inc.

414-593-1400

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Hopster Launches Personalized Coupons and Online Media Platform for CPG Brands

Using in-store purchase data and gamification, Hopster shapes high-value shopper behaviors

Madison, WI (May 29, 2013) - Hopster (www.hopster.com) launches today as a breakthrough in how CPG brands identify, target and communicate with today's shopper. Hopster's media platform marries personalized print-at-home coupons with a suite of web-based tools to drive high-value shopping behaviors like loyalty, cross-promotion and advocacy. It is an interactive savings experience where consumers can engage with relevant branded content in exchange for dynamic coupons, personalized based on actual shopping behaviors.

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First introduced over 100 years ago, the coupon has remained a "one-size-fits-all" solution that has been slow to evolve into a modern, relevant promotion. By changing the function of how a coupon is used from a trial-based form of marketing to a trackable form of media that can be used to drive longer-term behaviors, Hopster provides brands with a scalable advertising platform to build direct relationships with shoppers.

"Whether it's the Sunday circular or online coupon sites, the CPG coupon has seen little innovation in targeting or personalization," said Brian Wiegand, co-founder and CEO of Hopster, Inc. "Hopster's here to make it fun and useful for shoppers, while giving brands the chance to unlock the potential of true 1:1 marketing."

    The Hopster Platform:

  • Links digital media to in-store sales with unique, serialized coupons, allowing brands to capture a measurable ROI.

  • Provides CPG brands household level targeting based on purchase history.

  • Gives brands the ability to drive high-value shopper behaviors like advocacy, loyalty and cross-promotion.

  • Eliminates wasteful impression based pricing with a performance based pricing model.

"We think there's a large, immediate opportunity to rethink the core function of the coupon in a way that creates significantly more value to the consumer in a way that doesn't limit distribution," said Wiegand.

By personalizing each coupon and closing the redemption loop through Hopster, brands can now identify individual shoppers and measure the impact of online campaigns on in-store sales. Partner brands only pay for actual coupon redemptions or proven digital engagement, such as posting to Facebook, watching a video, taking a poll, and more.

For more information on how Hopster can link CPG brands' digital marketing efforts to proven, real-world shopping behaviors visit www.hopster.com/brands.

About Hopster:
Hopster is digital media platform that uses coupons to drive individual shopper behaviors for brand partners. By closing the coupon redemption loop, Hopster helps CPG brands deliver targeted promotions to drive more profitable shopping behaviors. Hopster was created by a team of experienced entrepreneurs and was founded by Brian Wiegand, a serial entrepreneur who previously co-founded Alice.com, JellyFish (acquired by Microsoft), BizFilings (acquired by Wolters Kluwer) and NameProtect (acquired by Corporation Services Company).

Media Contact:
Katie Conroy
Atomic PR for Hopster, Inc.

414-593-1400

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