Coolhaus co-founders Natasha Case and Freya Estreller started baking cookies, making ice cream, and combining them into "cool houses" in 2008. With mutual backgrounds in the design and real estate fields, they began naming their ice cream sandwiches after architects and architectural movements that inspired them - and eventually decided to take their newfound passion (dubbed "Farchitecture," or Food + Architecture) to their hometown streets in Los Angeles. So after a few days on Craigslist (and some time convincing their families they weren't crazy), they found and bought a beat-up old postal van, trekked out to the world-famous Coachella Valley Music Festival in April 2009 to make their debut, and, well...the rest is history.
Now, Coolhaus operates a national fleet of 10 mobile ice cream trucks and carts (5 in Southern California, 2 in NYC and 5 in Dallas). The trucks can be seen vending throughout each city and at large public events, blowing guests away at privately catered parties, and giving away treats as part of unique consumer giveaways and brand activations. Fans can also visit Coolhaus at its two Southern California-based storefronts in Culver City and Pasadena, or pick up a pre-packaged ice cream sandwich, pint of ice cream, or hand-dipped ice cream bar at one of 4,000+ markets ranging from Whole Foods to Kroger and Safeway, in all 50 states, along with Asia and the Middle East.